How Important are Good Listing Photos?
There are two trends impacting real estate photography that you should know
about if you’re thinking of selling this year.
First, more than ever before, buyers are relying on pictures to decide whether
or not to schedule a viewing. They expect to be able to go online and “tour”
your home via the photography. If they don’t form a good impression of your
home from the pictures, they may quickly lose interest in your listing.
Second, everyone is a photographer these days! Most people have phones
with cameras, and many think they can take a decent picture.
Unfortunately, taking a “decent picture” isn’t good enough.
Your listing photos need to accomplish a lot. They must:
• give buyers the information they need: room sizes, layout, views,
property details, etc;
• showcase the most enticing features of your home;
• communicate the functionality, spaciousness and style of each room;
• provide a sense of what it’s going to be like to live there; and, much
In short, listing photos need to help sell your property. When you consider that
these pictures are often the first look-see buyers get of your home, you can
appreciate how important they are.
So, don’t leave listing photos to chance. There is an art and science to taking
Think of it this way. If better listing photos encourage just five percent more
buyers to schedule a viewing, that could result in a faster sale at a higher
By the way, I’m well-versed in the best practices of taking great listing photos.
Call me for more information.